Jet.com is an American ecommerce marketplace, launched in 2015, which uses a real-time pricing scheme to encourage users to buy more items at once.
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Jet’s mission is to give customers a better, more tailored shopping experience that fits seamlessly into daily life. The platform experience features a curated assortment of new and leading brands to inspire you as you search, making it easier to find what you need and discover new products too. A prominent feature of Jet’s site is its pricing scheme. Pricing adjustments are offered to encourage users to buy more items at once and to purchase items that are located in the same distribution center, thus making the purchases less expensive for the company to collect and ship.