Otto is the largest online retail destination for fashion and lifestyle products in Germany, also hosting a marketplace as it focuses increasingly on third-party sellers.

Expanding your business' reach into new marketplaces like Otto is made easy with an Akeneo PIM solution from 52 Northwest.


Otto has evolved from a retailer to a successful marketplace platform, with 7 million active customers and up to 10 orders placed per second. Its high compliance standards for sellers mean it is a responsible and sustainable platform, striving to achieve and maintain high levels of customer service. With around 45% of all German households having shopped at Otto, their marketplace is an attractive opportunity for your business to expand into the German audience.

The platforms

This could be the beginning of something BIG!