Otto is the largest online retail destination for fashion and lifestyle products in Germany, also hosting a marketplace as it focuses increasingly on third-party sellers.
Expanding your business' reach into new marketplaces like Otto is made easy with an Akeneo PIM solution from 52 Northwest.
Otto has evolved from a retailer to a successful marketplace platform, with 7 million active customers and up to 10 orders placed per second. Its high compliance standards for sellers mean it is a responsible and sustainable platform, striving to achieve and maintain high levels of customer service. With around 45% of all German households having shopped at Otto, their marketplace is an attractive opportunity for your business to expand into the German audience.