Rakuten is a Japanese ecommerce business that has spread its reach across the globe. They focus on the overall customer shopping experience, aiming to make ecommerce more personalised.

Take advantage of quick integrations with hundreds of marketplaces, such as Rakuten, with an Akeneo PIM solution implemented by 52 Northwest.


Rakuten is a global online marketplace with over 100 million users across 29 countries and regions. Their aim is to create a more immersive and holistic online ecommerce experience, with the personal touch that online shopping often lacks.

Rakuten gives businesses and sellers the tools they need to represent their brand by designing unique and distinctive marketplace “stores” to offer a more impactful customer experience.

The platforms

This could be the beginning of something BIG!