Taobao is a Chinese online marketplace, specialising in consumer-to-consumer (C2C) retail, owned by Alibaba.

With an Akeneo PIM solution from 52 Northwest, you can integrate your Taobao marketplace into all major ecommerce and ERP systems, simplifying your data management.


Taobao’s marketplace facilitates C2C retail by providing a platform for small businesses and individual entrepreneurs to open online stores that mainly cater to consumers in Chinese-speaking regions. Over 1 billion product listings and 617 million monthly active users mean Taobao is one of the world’s largest ecommerce sites.

The platforms

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