Tmall is the largest business-to-consumer (B2C) retail platform in Asia, enabling businesses to sell directly to millions of consumers throughout China.

With an Akeneo PIM solution from 52 Northwest, you can integrate your TMall marketplace into all major ecommerce and ERP systems, simplifying your data management.


Tmall is a Chinese-language marketplace specialising in B2C online retail. The platform allows local Chinese and international businesses to sell brand name goods to consumers in mainland China, Hong Kong, Macau and Taiwan. Tmall accounts for 47.6% of the B2C online retail market in China, with over 500 million monthly active users and products sold from more than 70,000 international and Chinese brands.

The platforms

This could be the beginning of something BIG!